Welcome to today’s blog, where we delve into the intricacies of establishing a successful pricing strategy as a Fitness Professional. We tackle the challenges that personal trainers and FITPROs face when it comes to pricing their services effectively.
Whether you’re a seasoned FITPRO looking to refine your pricing strategy or a newcomer seeking guidance on navigating this complex landscape, this is packed with insights and actionable tips to help you thrive in the FITPRO industry.
Plus access a 42-minute Podcast episode where we discuss all of these points in more detail.
Pricing Point 1: Being New as a FITPRO doesn’t mean it should be cheaper
One common misconception in the industry is that being new automatically means offering lower prices. However, in any other industry, this isn’t the case. A new coffee shop on the high street isn’t assumed to be the cheapest coffee.
New is often seen as “lacking experience” and therefore of less value, but this is not the case. You have the newest, most up-to-date and freshest knowledge, how can that be a bad thing?
Once you shed the idea that being new means you need a lower price for your service, yo can focus on the more important value that you offer.
Pricing Point 2: Comparison is the thief of all business success
It’s easy to get caught up in comparing your prices to those of other FITPROs.
However, this habit can be detrimental to your FITPRO business, and it’s important to break free from the comparison mindset. By focusing on your unique value proposition and finding your own niche, you can set yourself apart from the competition and attract the right clients.
Some FITPROs believe that being cheaper than the average local FITPRO, will mean that you’ll be busier. However consciously pricing yourself lower than average, could have a negative impact on the perceived value and quality of your service.
Pricing Point 3: Reverse Engineer your Income Vs Time
Setting realistic financial targets and expectations as a FITPRO is crucial.
By understanding the relationship between your income and time, you can develop a pricing strategy that ensures your financial success. Not every FITPRO will work full-time hours, you may only be able to give 10 hours to your new FITPRO business.
However, that doesn’t mean that you’ll be training clients for all 10 hours that you work in your business.
You need to allow time for other business activities like admin, client support, adding value and guidance, planning, marketing, sales, accounts etc.
This takes time, so you need to allow for this in your pricing.
If you are working 10 hours a week, but need to earn £400 for that week, you need to have a higher equivalent hourly rate to offset all of the time you are doing other tasks.
On today’s podcast episode (link below) We guide you through the process of reverse engineering your desired income, enabling you to create a roadmap that aligns with your goals within a specific timeframe.
Pricing Point 4: Add value and package your FITPRO service
Pricing is not just about numbers; it’s about the perceived value you provide to your clients. It is important to package your services in a way that meets the needs and desires of your target audience.
You need to differentiate yourself in a competitive market by adding value and creating irresistible service packages that showcase your expertise.
A package with a list of items is a great way to demonstrate to potential clients that you are not just giving them a session a week of one-to-one. It highlights that results are made from the other workouts, the nutrition and the guidance you offer outside of session.
This then shifts to focus towards the client outcome, and away from single sessions. This is liberating for your pricing strategy and will allow you to create a secure business model, where you can grow.
Listen and Learn
Whether you’re a seasoned FITPRO looking to refine your pricing strategy or a newcomer seeking guidance on navigating the complex world of pricing, our latest episode of FITPRO Sessions, titled “Lost With Pricing,” is a valuable resource.
Tune in as we unravel the mysteries behind pricing, help you set your rates confidently, attract the right clients, and build a profitable fitness business.
FITPRO SESSIONS PODCAST
Season 11: Episode 10 = 42 mins of learning
Lost With Pricing
Click the link below to Download from your favourite Podcast App:
Remember to subscribe to FITPRO Sessions for more valuable insights and practical tips to elevate your fitness career. Stay tuned for our next episode, where we continue to explore the ever-evolving world of fitness and wellness.
Sales are not the only part of your FITPRO Business
There are many aspects to setting up a FITPRO business, and without proper guidance, you can find yourself overwhelmed, confused and focusing on the wrong things. The biggest issue is that you spend so long trying to set up your business that you never get started training clients, all the while your confidence is reducing and your momentum comes to a halt.
Our FITPRO Business Kickstarter is an online programme designed for newly qualified FITPROs to show them the foundations of building a business that is efficient, effective… and suits your lifestyle and dreams.
Plus you learn all the intricate “hows” and tactics behind setting up campaigns, marketing your business and building your first PT package.
Take action and kickstart your FITPRO Business Without overwhelm or confusion.
This is for you if you’re…
- A Newly Qualified or veteran FITPRo in Yoga, PT, Pilates or Bootcamps.
- Lacking a strategy for getting new clients
- unsure where to start re: marketing and sales
- worrying that you won’t be able to make a viable career in FITPRO
- doubting you could get clients consistently or create a client package
- anxious and confused about how to get found and get busy
Click the link to join us…
Dedicated to More
Hayley “Lost With Pricing: Insights For Fitness Professionals” Bergman
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