Better still, applying just 5 of these tips will transform the way you operate and work with your clients.
Pick at least 5 that you will action right away…
1.Seek both science and application
Clients come with many problems and a rat run of goals to orientate around. Approach each with science, back it with fact and ask more questions behind the methods to your madness. Only then can you truly get client results.
One without the other is lame… And useless.
2.Identify your loud mouthers
Figure out who the loud mouths and influencers are in your gym and surrounding area. Encourage them to try out a session.
Offer them a free membership or training sessions. Give them more than you would give to other new members. The referral network they possess is valuable. Getting client results boosts your personal trainer reputation and gets you more clients too.
3. Follow Through
<< don’t laugh – lol. You still with me?
If you say you are going to do something, do it. If you don’t have the time, then don’t commit to something you can’t deliver on.
I see and hear so many personal trainers commit to helping their clients by going beyond the original plan. All with a view, they are over-delivering. This is great, providing you follow through! Don’t let your client down, trust takes time to build and can collapse in an instant.
Your job is not to just facilitate a personal trainer session, it’s to teach as well.
Send your clients articles, write blog posts that answer questions they have, and take a few minutes to explain something you feel they should know more about.
The more you set out to educate your clients, the more they learn your way of thinking. Which in turn adds to client adherence, goal achievement and a huge raving fan culture.
5.Use a mat when stretching
Crazy as it sounds, using a mat for your knees can make or break your day.
Try training 8+ clients and kneeling on a hard gym floor for each…
I dare you.
This one is for you… not just your clients. Doing this sounds menial, but keeping you comfortable, means you play full out in your session, for all clients, all day long. A very simple personal trainer reputation booster.
Give your clients a clean slate when they are less than compliant.
It’s about them, not you.
Whilst you may hold a huge amount of love for the gym and a clean lifestyle, your clients are in a between a stick and a hard place! On one hand they want their goal but a routinely habituilised to do what they have always done… Recognise this and cut them some slack.
Simple…notice and appreciate when they’ve made an effort.
7. Client’s ownership
You shouldn’t make every decision.
Have your clients start to make decisions. You should be training them to be self-sufficient.
Don’t ever worry that if you teach a client too much they won’t need you anymore. This is a sure-fire way to fail. They will want you even more! You have lead the way to their success, they will follow your every move as you have showed traits of a true leader.
Leaders let their followers make decisions.
8. Be the professional you set out to be
Show up on time,
Be prepared, have a plan,
Stay on task with 100% client attention,
Make ethical decisions, and
Treat what you do like a career, not a hobby.
If it is a hobby, go find a real job.
9. Educate yourself every day!
The fitness industry changes almost daily! Clients are after the quickest results than ever before… You must stay ahead of the game!
With the access we have to information now there is no excuse to be behind the curve. Read something every day that benefits you and your clients. Scheduled the courses that make you the best version you can possible be. Attend seminars and local workshops that push you and take you outside your comfort zone.
I guarantee this will accelerate you as a personal trainer. Don’t give any excuses around not having time or not being able to afford it! It’s simple, the more you learn, the more you earn.
Earn time. Earn more money.
10. “I don’t know”
You don’t need to know everything.
Sometimes you just forget something, can’t make a connection, and flat-out just don’t know. You earn a lot of respect and trust when you say “I don’t know, but I will get the answer for you (name).
The client knows when you know!
11. Nutrition and Training at the same time?
Don’t talk about the client’s nutrition during the gym session!
Set up a time to do a nutrition consultation. Give it the time it deserves. Doing a nutrition consult between sets is not going to inspire or empower the client to truly take action. At the end of the day, they are hot, sweaty and more than likely not going to remember the intricacies of their nutrition.
They are there to train, focus on training, and work hard.
12. Change their thinking
If you keep educating yourself, you will probably change how you are doing things from time to time. Remember, what you were doing before isn’t wrong; you’re just making things better.
Understand that your client is coming from a different background than you and take the time to change their thinking. They came to see you for a reason.
If you train consistently and purposefully then you’re good to go.
Every time you train, you learn something new…
Make each training session an exploration into bettering yourself and your clients. Try and go to the places you expect your clients to!
14. Don’t rule out Yes or No questions!
People love to debate, reason, and make excuses. For example, if you’re talking about compliance, or whether they want to attempt a heavier set, or something in their nutrition, accept only Yes or No answers.
Don’t leave any room for quibbling. If they don’t say yes or no, the answers no.
15. Build a PT network
You are the training expert, build a network that compliments you.
Other PT’s, nutritionists, GP’s, chiropracters and so on. If you develop these relationships you will have healthy clients, you won’t step outside your scope of practice, and you will have a nice flow of referrals.
16. Know enough about nutrition to help with the basics
Nutrition in its simplest form is basic and that’s all most clients need. If you choose to learn more great but make sure to grasp the basics.
17. Celebrate every win
Get your clients to LOOK FOR wins in their day-to-day life (eg. had a extra piece of fruit at lunch or went up by 1kg on the leg press from the previous session).
Focus exclusively on each and every win.
What you focus on, you’ll attract more of… and who doesn’t like celebrating?
18. Get “before” measurements
ALWAYS, ALWAYS, ALWAYS get as many “before” measurements as possible.
The numbers, photos, weights, skinfolds, ranges of motion (pictures say 1,000 words), quality of life, daily diet record… get EVERYTHING on file. If you’re taking money and not quantifying results, you’re a scam artist.
What to Do Next?
Are you looking to build your personal trainer reputation, and truly meet your full success potential…
Reach out to us… Contact us
Until Next Time
Neale “The Reputation” Bergman
P.S. If you are really struggling to get to grips with your personal trainer reputation, then reach out and let’s chat…